phrase he used on the "the daily rundown" with chuck. that number is down to 12%. tell us -- >> right. >> what both camps are trying to do to reach that 12%. >> i think if they -- if they knew a message that could reach all that 12%, you'd be seeing it every media appearance, every television ad, radio ad, everything you could get. the problem with it, andrea, from a campaign perspective, the people who still haven't made up their mind or are persuadable, for someone but could change, number one, it's small and think about it, it's small nationally, even smaller in the swij stawin states. you're not talking about that many people, in the nine or ten swing states it's not a huge number. number two, a lot of these people are low information voters which is they don't consume lots of news about politics, don't watch lots of events. they fast forward, maybe that's everybody at this point, skip through the ads when they're taping. >> we don't like those people. >> purposely -- >> no.